“It’s all about being able to help people. In all senses - the charity work, the schools, the sinking boars, the orphanages but also personally too. Being able to help employees and people who work in the factories brings me great joy, it’s just so important to me and my business. It’s amazing the things you can do, it doesn’t take a lot to be able to help somebody.” ~ Dui
Boom Shankar’s philosophy of cross-cultural co-operation and inspiration is harnessed through it’s ongoing commitment of supporting the community and celebrating diversity.
“Throughout the last 26 years of designing Boom and living between Australia and India (where the brand began), I've always been inspired by a great diversity of cultures across the world and the amazing stories and people you meet along the way."
"I feel like fashion has such huge potential to bring people together and make positive change in the world, so I wanted to use our social networks, blog and weekly email newsletters to really connect communities and give people the chance to see the world through other’s eyes. Sometimes you can listen to a person's story, and their experiences and ideas can touch you in a way that changes your perspective, influencing how you live your life. I want Boom Shankar to be a place where a wide diversity of stories are told – the clothes are really just a fantastic way to engage people.” ~ Dui
Boom Shankar operates with a strong social conscience having supported many Australian charities and schools as well as projects in India.
Together we can change the world and in business it’s incredible what we’ve been able to achieve with all that love. I don’t need to be a millionaire - although if I was one I would find no more joy than in giving a lot of it away - that would be a great thing!” - Dui.
Boom Shankar continuously supports Australian charity Forget Me Not who work with locals in Nepal, India and Uganda to ensure children are thriving, vibrant and connected to family, community and opportunity.
More than 80% of children held in orphanages are NOT orphans. Millions of children have been taken from their families, trafficked into orphanages and used to generate funds - this is a form of modern slavery. Together we can free children from institutions and get them home, in families, where they belong.
Forget Me Not exist to prevent children and young people around the world from being displaced through investing in innovative initiatives that keep children within their families and communities.